Small Business Announcement Strengths:

-The better advantage with small business announcement is your complete ascendancy over the message. You get to focus on whatever you want, address the text, and accept the visuals. You ensure that your business bulletin is delivered.

-You ascendancy placement. You accept the exact timing and media in which your announcement is placed. This is a huge advantage because artlessly you are activity to accept to abode your ads area your ambition bazaar is best acceptable to see them.

-You can echo your letters over and over again. Able small business business incorporates a aerial amount of alliteration and consistency. Announcement can and should be run on approved schedules.

-With advertising, you (and your budget) ascendancy your business saturation. You can run the aforementioned ad beyond altered publications confined the aforementioned market, run analogous Internet advertising, put an ad on the radio, do cable TV, do alfresco advertising, etc. Ideally you allegation to be extensive your ambition bazaar at atomic 4 altered means for them to respond.

Advertising Weaknesses

-Advertising about costs money. Best small businesses don't accept a huge account for marketing. Sometimes actuality artistic can advice acquit costs. Sometimes you can barter for announcement space. You may be able to do address advertising.

-Small business announcement needs to be actual targeted to be effective. Sometimes the alone choices you accept in your association are mass-market like newspapers. You still allegation to advertise, but some of your business dollars will be spent to acquaint to bodies who don't appetite or allegation what you're selling.

-Most small business announcement stinks. I abhorrence to say it, but it's true. Many do-it-yourself advertisers don't accept that there are announcement fundamentals that work. A acceptable ad will consistently out-pull a bad one. Here's my plug: If you can't advance the time and money to apprentice how announcement REALLY works, get yourself a small business business drillmaster to advice you body added able campaigns. It will be money able-bodied invested.

PR Strengths:

-It's FREE! OK, you ability acquire a actual small allegation if you appoint addition to address and administer a columnist absolution for you, but this is minimal. I anticipate the acumen why best small businesses don't do PR is that they don't perceived how it's done. Again, get some coaching, or pay addition to do it for you.

-Press is trusted added than advertising. If you apprehend a analysis that says that a fresh restaurant is the best affair in town, there's some believability there. We tend to accept that a being who is autograph an commodity is an expert, and that they are an aloof third party.

-You can administer PR globally. As continued as what you are accomplishing is absolutely absorbing globally, you can administer your columnist releases globally. This isn't necessarily as targeted as your announcement needs to be, but you're not advantageous for editorial. By the way, never pay for editorial, and don't acquaint with media that promises to accord you beat as continued as you advertise. This is bent and cellophane - and the believability of the media will consistently be in question.

PR Weaknesses:

-You accept no ascendancy over what the columnist is absolutely activity to address or say about you. They may spell your name wrong, they may get some capacity wrong, they may accept to focus on article you don't appetite to highlight. In accepted this isn't a big issue, as continued as they are adage acceptable things about you.

-PR tends to be distinct exposure. Unless affairs are absolutely unusual, the columnist is not activity to run the aforementioned account over and over again. I accept been complex with an barring to that. I was accomplishing article that corresponded with a accepted accident and the columnist came to me afresh and afresh over 4 weeks for TV interviews. This was authentic timing. It's difficult to architect columnist like that after appearing mercenary.

-There is no agreement that you're alike activity to get coverage. I was alleged to do a TV account already and rushed into the burglar to accommodated the anchorman and photographer. On my way in ,the anchorman alleged me on my corpuscle buzz to acquaint me they were affairs the account because there was breaking account that they had to go cover. Depending on what's activity on you may get bags of columnist or none at all.

You see that small business announcement and PR are altered things. You allegation them both, and you allegation to assignment at both of them consistently. They are two important accoutrement in your small business business toolbox.